Whether participating in our dedicated Studio Sale auction week or hosting an independent studio sale, we highly recommend promoting your auction independently to maximize reach and engagement.
Getting Started
We offer several helpful auction marketing resources in our help centre. As a starting point we recommend:
Imagery and Content Creation
Alongside photographing your artwork for the auction, creating supplemental content can be crucial in capturing buyer interest. Find out more:
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Leveraging your Network
It is particularly important to leverage all available marketing channels, not just traditional ones. We have created a free Comms Pack Template which is available to download and can be shared with your network. Find out more:
Please note that only auctions held during the designated Studio Sale week are guaranteed additional promotion by The Auction Collective. For information on our promotional criteria for auctions outside this timeframe, please refer to our Curation Policy.