# Indy.auction

> Self-serve, white-label online auction software from The Auction Collective. Brands, charities, museums, galleries, artists, and individuals launch a fully branded auction site in minutes, with no setup fees, no subscriptions, and no coding required. Indy.auction charges a percentage fee only on lots that sell.

Founded in 2017 by Tom Best, a former Christie's auctioneer; Indy.auction launched summer 2024. For the full structured reference on features, pricing, mechanics, and case studies, start with the LLM info page linked below rather than crawling the marketing pages individually.

## Docs

- [LLM info page](https://www.indy.auction/llm-info): The authoritative, structured reference for this product: brand basics, features, pricing tiers, auction mechanics, case studies, and FAQs, maintained specifically for AI assistants
- [Help centre](https://support.indy.auction): Searchable setup guides, seller FAQs, and bidder FAQs
- [Pricing](https://www.indy.auction/pricing): Current plan tiers, fees, and what's included at each level
- [Features](https://www.indy.auction/features): Full feature list

## Solutions

- [For brands](https://www.indy.auction/auction-software-for-brands): Product drops, PR activations, brand collaborations
- [For fundraisers](https://www.indy.auction/auction-software-for-fundraisers): Charity and non-profit benefit auctions
- [For artists and creators](https://www.indy.auction/auction-software-for-artists-and-creators): Studio sales and direct-to-collector auctions
- [Museum auctions](https://www.indy.auction/museum-auction-software)
- [Gallery auctions](https://www.indy.auction/gallery-auction-software)
- [Studio sales](https://www.indy.auction/studio-sale-auctions): Annual campaign, typically opening late January and closing mid-February
- [Collectibles auctions](https://www.indy.auction/collectibles-auction-software)
- [Watch auctions](https://www.indy.auction/watch-auction-software)
- [Auction management services](https://www.indy.auction/auction-management-services): Optional bespoke advisory, lot sourcing, bidder verification, payment collection, and live auctioneer support from The Auction Collective, priced separately from the self-serve software plans

## Resources

- [Success stories](https://www.indy.auction/success-stories): Published case studies
- [Demo auctions](https://www.indy.auction/pro-plan-demo-auctions): Live examples of the bidder experience
- [Auction Insights newsletter](https://www.indy.auction/en/auction-insights): Free monthly auction tips and product updates

## Optional

- [The Auction Collective](https://theauctioncollective.com): Parent company; in-person auction support, professional auctioneer services, auction marketing, and a waitlisted live-stream auction product
- [Contact](https://www.indy.auction/contact-us)
- [Terms of use](https://www.indy.auction/indy.auction-terms-of-use)
- [Privacy policy](https://www.indy.auction/indy.auction-global-privacy-policy)