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Professional auction software, available to everyone.

Customise your auction and start accepting bids in minutes. No setup fees. No subscriptions. No coding.
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Trusted by artists, brands, charities, and cultural institutions.

White-label auction software.

A specialist auction platform for brands, non-profits, artists, and individuals, including a seamless bidder experience, simplified bidding, wishlists, lot filters, custom outbid messaging, and more.

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Complete customisation.

Your auction, your way. Customise your page design, URL, registration requirements, bidding rules, privacy policy, and more. Auction software that adapts to your branding, not the other way around.

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Your data, not ours.

Keep your auction data. Monitor bidders and auction engagement through real-time analytics. Convert underbidders into future marketing and sales opportunities with Indy.auction's built-in GDPR-compliant data exports.

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Expert auction advice.

Subscribe to our Auction Insights newsletter for expert advice on how to run a successful auction.

From support on how to promote an online auction to creative silent auction ideas, be guided through the entire auction process with our latest auction blog content.

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FAQs

Can anyone use Indy.auction?

Yes - as long as you are not selling any prohibited items, anyone can use Indy.auction. Charities, brands, individuals, artists, (e.g. Studio Sales) and community groups can use the auction software for both online fundraising and commercial auctions.

Both the seller dashboard and bidder experience have been designed to support online charity auctions and for-profit auctions.
Do you help with live auctions?

Indy.auction is one of several products from The Auction Collective including: 

For more details, head to The Auction Collective or get in touch.
Is marketing included?

The Auction Collective and its partners promote a curated selection of the best auctions run on Indy.auction.

Everyone running an auction on Indy.auction benefits from our online auction resources which include: tips on how to run an auction, fundraising auction ideas, and the best way to promote your auction.

Sellers using our auction management services can have a dedicated Auction Advisor who will work with you and our marketing team to advise on the best marketing strategy for your auction.

For more details, contact us.
What is The Auction Collective?

Indy.auction is a white-label online auction software from The Auction Collective.

The Auction Collective also promotes a curated selection of the best auctions being run through the Indy.auction platform.
How do I set up an online auction?

Whether an online auction for charity (a benefit auction) or a commercial auction, setting up is very easy just create an account.

As soon as you sign up for the Indy.auction auction software, you can start customising your auction pages, add your auction lots, and go live for bidding.
Which countries does Indy.auction support?
Indy.auction can be used to run online auctions anywhere in the world.
 
Auctions can be run in one of 10 currencies: Great British Pounds, United States Dollars, Euros, Hong Kong Dollars, Japanese Yen, Singapore Dollars, Australian Dollars, Canadian Dollars, Indian Rupee and Swiss Francs.
 
The software has a simple registration process for bidders designed to support an international audience of sellers and buyers.
What is a silent auction?

A silent auction, also referred to as a timed auction, online auction, online-only auction, or digital auction, distinguishes itself by the absence of an auctioneer.

A silent auction works with bidders placing online bids within a set time frame.

With the Indy.auction platform, we prefer the term timed auction, as we also support online live-stream auctions (join the waitlist here).


Still have questions? We're here to help. 

Featured video: Luke Eastop, UK based Ceramicist, www.lukeeastop.co.uk